Design and Build a Customer Segmentation Website at the Hijabiken Online Store

Data can be processed to produce useful information for an organization/company. Example of transaction data that is segment customers. Customer segmentation needs done so sellers find out market conditions and taken into consideration in developing marketing strategies. also make know their customers well. Of course, customer at the Hijabiken Online Store, this store sells Muslim products such as hijabs. Seeing current store, storage still manual which prone damage loss. Therefore, study, we will build a website process data. Website design using DFD, CDM, PDM, mockups. Segmentation carried mining science clustering process. Clustering with K-Means algorithm LRFM model. The results testing every function run properly.